The Overjustification Effect

All user experiences we create should be reward enough for the user.

The Context: Training App

One of the most exciting projects I product managed at Animmersion during 2018 was a training application. Having worked with the client on prior projects, we were presented with a number of problems they were facing and the business goals they had in the field service part of the organisation, particularly in China.

For example, the training materials were not very engaging and the company wanted to encourage new recruits to connect and identify with the organisation.

After a workshop with the company I outlined a simple idea…