Kevin Potts – Medium

Kevin Potts

Kevin Potts

Up, up and away from America

When the opportunity arose to spend one year living outside America, the move seemed obvious.

Mar 25, 2018

Mar 25, 2018

Kevin Potts

Status Quo is a Starting Point, Not a Proof Point

Recently I inquired on LinkedIn if I should use the CMS capabilities in Hubspot to drive a complete marketing website.

Apr 21, 2017

Apr 21, 2017

Kevin Potts

I Am Done With Twitter

It’s you. And me. It’s all of us.

Nov 11, 2016

Nov 11, 2016

Kevin Potts
in
Evoking Brand

Resonance and Harmonics in Writing

Employing the language of audio engineering to describe the language of words.

Oct 7, 2016

Oct 7, 2016

Kevin Potts
in
Evoking Brand

The only three things I look for in copy

Assuming I can make it past your headline.

Aug 25, 2016

Aug 25, 2016

Kevin Potts
in
Evoking Brand

Audience Mapping in Two Dimensions 🙌🏼

When it comes to brand marketing, there are, like, a zillion ways to slice and dice an audience.

Aug 9, 2016

Audience Mapping in Two Dimensions 🙌🏼

Aug 9, 2016

Kevin Potts
in
Evoking Brand

What is the difference between voice and tone?

In brand style guides, “voice” and “tone” are sometimes blended together or freely interchanged. This is a bit of a disservice.

Jul 12, 2016

Jul 12, 2016

Kevin Potts

When Rape Culture Hits Home

Tonight the Swans are playing in Philadelphia. In protest, I won’t be attending.

Jul 6, 2016

When Rape Culture Hits Home

Jul 6, 2016

Kevin Potts
in
Evoking Brand

You don’t need a time machine for brand strategy

Jun 9, 2016

Jun 9, 2016

Kevin Potts

Alternatives to “dumpster fire”

Let’s get creative in our insults.

May 19, 2016

May 19, 2016

Kevin Potts

Kevin Potts

Writer, designer, brand wonk. Strong coffee, stronger opinions. Listener of good music. An American living abroad in Germany.

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