notebook / kevin rose

The importance of selling your vision

Kevin Rose
Oct 28, 2012 · 1 min read

As the founder of Digg it was my job to drive the product vision through design, development, and finally into the hands of our customers. As we grew in size (both traffic and headcount) it became harder to get alignment around our (6-month) product roadmap.

Common office chatter: “this isn’t scalable,” “this will take months to build,” “I’m not sure this will work,” “can you cut out this feature to save time?” “have we tested this in a focus group?”

It was my job to counter these doubts by selling the vision. This is something I failed to do. In the end I compromised on functionality, building the easier “me too” features that were standard in the industry, while leaving dozens of deeper features on the cutting room floor.

A team aligned behind a vision will move mountains. Sell them on your roadmap and don’t compromise — care about the details, the fit and finish. Only work with those that have (as Larry Page puts it) “a healthy disregard for the impossible,” and push everyone on your team until it’s uncomfortable.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store