We’re shutting down Tiiny

As I write this, our team has just submitted the final build of Tiiny to the App Store. This final release will allow our users to download their photos and videos before we shut the doors on our first experiment.

This isn’t another “so why didn’t xyz work?” post, pontificating on the how/what/why. At the end of the day Tiiny didn’t find an audience, and the product wasn’t a big enough improvement over similar services in an already insanely crowded space.

So what’s next from our little app shop? Well, we’re going to continue improving our second app, Watchville (which has been doing incredibly well — already surpassing Tiiny in total downloads and active users) and then kickoff our next project once we find something that passes our bar for new apps.

Choosing what’s next — a few key questions we ask ourselves

  1. How big is the opportunity? No “lifestyle” businesses.
  2. Is the idea original or an adaptation of an existing idea? If it’s an adaptation, is the idea at least a 10x improvement over the competition?
  3. How well does the idea match the skill set and domain knowledge of our team?
  4. How passionate are we about the idea?

With North, our goal is to build and launch new projects every few months until we find an idea with enough traction to focus all our efforts on. More updates soon, and thanks for following the journey.