Evernote’s 5% Problem

Phil Libin, the ex-CEO of Evernote, trying to explain the lack of focus:

What winds up happening at Evernote conferences is that people go and they say, ‘Oh, I love Evernote and I’ve been using it for years and now I realize I’ve only been using it for 5 percent of what it can do’ … And the problem is that it’s a different 5 percent for everyone.

Evernote’s icon is an Elephant. Because an elephant never forgets. Elephants are also difficult to work with, bad at telling you what you want to know, and they will roll your Land Rover if you get too close.

Evernote was created by combining an old kitchen appliance with a drunk know-it-all and a bucket of mud. And like the universe, it is ever-expanding.

I don’t like it anymore. Maybe I never did. I’ve moved most of my notes into Apple Notes and text files syncing through Dropbox. But the 5% of Evernote that I still use just isn’t easily replicated anywhere else.

Originally published on Wordpress

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