DATx: Advertising Utility & Beyond

Kevin Steele
Sep 7, 2018 · 7 min read

For those of you that have been following my recent stories, you may have seen my past article on DATx and the global adoption opportunities that come with the integration to the advertising sector, specifically with the Avazu APX.

The purpose of today’s article is to delve into some of the goals of the DATx project and chain and how that may look for the future. Looking directly to the DATx Whitepaper we can see that, DATxChain will bring about innovations in blockchain technology from the following perspectives:

  1. Better compatibility with major existing blockchain ecosystems (such as Bitcoin UTXO Core infrastructure, Ethereum Virtual Machine (EVM) );
  2. More flexibility in smart contract trigger mechanism and consensus protocol;
  3. User-friendly development system;
  4. Lower transaction costs;
  5. Lower latency;
  6. Better TPS performance;
  7. Hybrid Model of centralized and decentralized data architecture;
  8. “POI” — Power of Identification to balance data commercialization and user privacy.”

Better Compatibility

This point is one of the more important aspects of the DATx project as it allows for a truly expansive and flexible platform. If it’s one thing that the tech industry has taught us it is that flexibility drives adoption, be it in hardware, software, or the now blockchain industry shift.

This compatibility with other blockchain systems drives general adoption of DATx features and services by allowing for a cross promotion and utilization of other blockchain systems and communities. No longer constrained to one option of utilization, consumers of inter operable ecosystems can complete their usual transactions from within the DATx umbrella and have a virtually unchanged application experience to what they have already accomplished in the past. With that said, it also allows for DATx to expand the features available to the users, and give them an option to freely move from one ecosystem to another aiding in speed and efficiency.

More Flexibility

DATx aims to allow for better flexibility in both the triggers contained within various smart contract options while allowing for a wider variety and expansion of various consensus protocols. Don’t let the technical jargon scare you, the overall concept of consensus protocols is the ability for various groups or platforms to come to a consensus or agreement on how various decisions, technical or not, are made. For instance, Wikipedia states,

“Consensus decision-making is a group decision-making process in which group members develop, and agree to support a decision in the best interest of the whole. Consensus may be defined professionally as an acceptable resolution, one that can be supported, even if not the “favourite” of each individual. Consensus is defined by Merriam-Webster as, first, general agreement, and second, group solidarity of belief or sentiment.”

User Friendly

DATx doesn’t just aim to be an available option for developers and advertisers, it’s goal is to be user friendly and ensure overall general adoption is available to both consumer and developer alike. A user friendly platform experience better drives this longterm growth as it lowers the barriers to adoption. Specific to advertising, publishers want to create their campaigns, reach their intended audiences and do so in a quick, easy and efficient manner. Other advertising platforms know this and have created streamlined systems to ensure this is a possibility. In similar nature, DATx aims to allow publishers to easily utilize the DATx token for utility

Lower transaction Costs

Another overarching goal of the DATx project is to ensure that each individual transaction is of lower cost. This is an ever present concern for every user of crypto in every application. By lowering cost of transactions, the viability of developers and consumers utilizing the given ecosystem increases exponentially. This is equally important as crypto continues to take on the traditional financial giants processing credit cards and digital payments for years already.

Lower Latency

As a former IT professional myself, the issues with latency are well known in a multitude of applications both in traditional information technology, and the logical expansion within blockchain. The time it takes to go from point A to point B is the absolute foundation of performance for every single technical aspect of a given blockchain / ecosystem. Many different methods exist, but by ensuring a geo-diverse and fallback friendly system, the opportunities for scaling are opened. As we’ve seen with every ecosystem developed to date, scaling remains one of the largest concerns as a project wants to develop for the future consumer base, not just the current volume of users and early adopters.

Better TPS

Similarly to latency concerns, overall TPS or Transaction Per Second remains absolutely vital to a platform and projects success. We’ve seen an ongoing explosion in TPS increase in the last two years, and can only expect an ever increasing metric as projects and platforms work to allow for a wider variety and larger amount of transactions across a given chain.

DATx considers these parameters when attacking the overall issue of latency and TPS with the following considerations:

  1. Storage nodes are untrustworthy: in worst scenario, the storage nodes could steal and modify the archived data. Therefore, forceful mechanisms should be in place to prevent and terminate these kinds of malicious behaviors.
  2. Storage nodes are profitable: economic income is required to maintain the storage nodes, especially when data requires high privacy and security. Therefore, higher fees should be charged by the storage nodes to guarantee that storage network nodes are fairly paid for.
  3. Storage nodes are unstable: when data access is requested, storage nodes cannot be online simultaneously, and could go offline anytime.
  4. Network might not be of goodwill: if a network flaw exists, someone will possibly take advantage of the flaw and attack the nodes for personal profit.

DATx is designed to securely store data (and retrieve and send) while taking into account the above features.

Hybrid Model

While initial designs of decentralized systems were geared towards an overall complete re-envisioning of systems from a decentralized perspective, it has since been established that for better efficiency at key components and features, a hybrid system is necessary. Simply put, for their very specific purposes centralized systems work. And they work quite well, in fact! By eliminating the need to go outside a set, strict system, certain features are able to be more efficient and effective.

The true “holy grail” of blockchain development, however, is seamlessly melding a truly decentralized method of data storage and transmission, while likewise implementing centralized features to ensure the “best of both worlds” so to speak.

In similar nature, DATx will continue to integrate within the Avazu APX (centralized) while also maintaining and developing the DATx Chain (decentralized) to further maintain options for other interested dAPP developers and projects.

Power of Identification (PoI)

As DATx states in their whitepaper,

“The Foundation proposes its own technology to realize its objectives of building an ecosystem for the advertising industry. The DATx public blockchain would not only be able to meet advertising needs, but also potentially support other businesses with similar demands. During the exploration process, real user behavior is better integrated in the public blockchain design, with this process called Power of Identification (POI).”

  • Identifying Publisher advertising needs
  • Identifying consumer needs in demographic identification
  • Offering incentives to drive the adoption of DATx

Of most specific note is the line that states,

“ but also potentially support other businesses with similar demands.”


In preparation for my next article, why not check out a bit more about DATx’s core vision and plans for the future of blockchain within advertising? You can always find more information available here:

Website: https://datx.co
Twitter: https://twitter.com/DATxOfficial
Telegram: https://t.me/datxofficial01

As the North American Community Ambassador, I will continue involvement with the DATx team and development schedule while further explaining and engaging with the DATx communities. It is an honor and a pleasure to do so and I look forward to helping explain the intricacies of the advertising space and how DATx just might be able to solve them!

About the Writer:

I am previously an IT Professional with over 12 years experience spread across multiple fields including IT, Graphic Design and Marketing. Active both personally and professionally within the blockchain industry, I am a cryptocurrency enthusiast and all around geek.

I am not a financial adviser, this is not financial advice. Investment involves risk. Do not invest what you cannot afford to lose.

Kevin Steele

Written by

👆Uses big words & talks #crypto - don't just talk ENGAGE💥 #Latium Director of Growth | #Hxro Community Strategist | #Blox Ambassador Director

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