Kevin SusmanThe Digital Ad Dilemma: No Trust? No Money!When was the last time you heard a marketer say they’d spend more money on TV advertising only if there were more reliable measurements…Jul 15, 2015Jul 15, 2015
Kevin SusmanSpotify thinks my 10 year old daughter is 25.I know what you should be thinking right now — this is old news. And you’d be right for thinking that. Everyone knows that the demographic…Jul 1, 20151Jul 1, 20151
Kevin SusmanMaybe it’s that the internet doesn’t need just another rant about @AmericanAir.One of the really nice features of the American Airlines app is the ability to see the status of your incoming flight — the plane you will…Jun 2, 2015Jun 2, 2015
Kevin SusmanIt’s not like your fans wake up one morning, roll out of bed, grab their morning cup of coffee and…Brand Loyalty doesn’t implode. It erodes over time, gradually disintegrating with every “I Told You So” moment that you give to your…May 19, 2015May 19, 2015