

UX Designer @ Oracle NetSuite, aspiring Cartoonist, photographer and avid long distance runner.
UI design tends to be the preferred focus since it provides an immediate visual impact rather than IA which is typically only noticed after spending some time interacting with a digital property. And let’s face it — we live in a world that values instant gratification, so it’s a lot easier to …
…ucture, and placemaking — are critical, designers most often take for granted the vision component. Design projects usually start with some sort of brief that lays out high-level requirements and objectives, but the vision of what the place is going to be (and how the people who use it will experience it) is seldom discussed. Because everything that follows will build upon it, it’s critical that the vision of the place be …