Kevin WassongMaintaining a Strong, Integrated Narrative“Desperate times call for desperate measures.” Or do they? And in marketing and advertising, this adage has never held more gravity than…Mar 17, 2020Mar 17, 2020
Kevin WassongAmazon is the COVID-19 of Retail — And Why Should Marketers Care?Amazon is akin to a virus, and we are in the early stages. It’s crept up on us over the past 20 years and is now hitting the global retail…Mar 13, 2020Mar 13, 2020
Kevin Wassong“Creative” & “Innovative” Precede “Profit”I’m a Tom Fishburne fan. My process often involves writing an article and searching for a Fishburne cartoon that hits a nerve…like this…Feb 10, 2017Feb 10, 2017
Kevin WassongFixing the Ad Agency & the Pain of the P&LIn consulting with organizations and considering the next career move leading marketing and digital transformation, I offer this tale of…Feb 8, 2017Feb 8, 2017
Kevin WassongBlow Up the Digital Ad EcosystemToo many industry groups and people in digital advertising are enamored of technology. They continue to forget creativity. When was the…Feb 6, 2017Feb 6, 2017
Kevin WassongPortraits and the Power of PixelsAs the IAB Leadership kicks off this week in Florida, I think about the title of the conference “Publishers & Platforms: What’s Next” with…Feb 1, 2017Feb 1, 2017
Kevin WassongPortal Parallels and the Need for Premium Digital AdvertisingThomas Jefferson said “I like the dreams of the future better than the history of the past.” My career has been guided by this notion. And…Jan 29, 2017Jan 29, 2017