PinnedKevin WuinHarmonic MessageThe Age of Vertical SaaSUnderstanding Airtable's Market Opportunity (Part 2)May 4, 2023May 4, 2023
Kevin WuinHarmonic MessageAutonomous Software and The Holy Grail of SaaSUnderstanding Airtable’s Market Opportunity (Part 3, the last part)Aug 8, 2023Aug 8, 2023
Kevin WuinHarmonic MessageUnlocking Practical DataUnderstanding Airtable’s Market Opportunity (Part 1)Apr 24, 20231Apr 24, 20231
Kevin WuinHarmonic MessageThe existential crisis of software category definitionWhen I joined Airtable as its first product marketing leader in April of 2020, we had no clear software category…Dec 5, 2022Dec 5, 2022
Kevin WuStytch Brand Campaign PMM Quick ThoughtsToday as I was biking home from work, I saw this ad on the back of an SFTMA Muni bus:Apr 21, 2022Apr 21, 2022
Kevin WuinHarmonic MessageThe Core Skills Every Product Marketer Should HaveSaaS companies are always on the prowl for great PMMs because great PMMs are worth their weight in gold. If you’re currently employed as a…Jun 18, 20181Jun 18, 20181
Kevin WuinHarmonic MessageThe PMM Classification SystemIn the world of SaaS, hiring great PMMs can feel like an impossible task. The competition is fierce and unless you know exactly what your…May 16, 2018May 16, 2018
Kevin WuWhy Do Enterprise SaaS Companies Need Technical Marketers?Note: This story is based on my own personal experience as a software engineer going into marketing. Technical marketers come from all…Aug 4, 2016Aug 4, 2016
Kevin WuFour Pieces of Advice For New EngineersOne of the last engineering class projects I worked on was designing an 8-bit adder optimized for minimum delay-area product. If you don’t…Jul 27, 2016Jul 27, 2016
Kevin WuDon’t Write a Single Line of CodeImportant Lessons for First-Time Engineer FoundersJul 12, 2016Jul 12, 2016