Telco’s to be gored by Facebook
WhatsApp announced today that it is revising its terms and conditions in order to allow it to partner with businesses wanting to communicate with its user base. In other words it would like to replace commercial SMSes.
The global SMS market is estimated at 20 billion messages per day at a cost of about $0.02 per SMS. WhatsApp wants a piece of the $100 million a day that telco’s around the world are earning from SMSes. Facebook posted revenues of $6.4 billion for Q2 2016, if WhatsApp acquire a significant presence in the commercial SMS space by making SMSes 100 times cheaper to $0.0002, it could report quarterly revenues of $36 billion if it got just 10% market share!
Time to go buy some Facebook shares.