Kevin LindsayWallets May be Open but Consumers Still Need to be WowedIt’s hard to believe it’s that time of year again, and I for one am ready for a little holiday joy, in all its forms — including doing a…Nov 29, 2016Nov 29, 2016
Kevin LindsayWhy Ambush Marketing IS the OlympicsI love the Olympics. There’s the global camaraderie, the spectacle, the competition — and, of course, there’s the unparalleled marketing…Aug 12, 2016Aug 12, 2016
Kevin LindsayTransitioning to a Millennial-Minded WorkforceIt’s graduation season so I can’t help but think about my life immediately post-college. My first “real” job was working for a true pioneer…Jun 24, 2016Jun 24, 2016
Kevin LindsayEmotional Marketing, Part 2: Stirring Emotion and Building a BrandA few days ago, I touched on the recent boom in emotionally charged marketing campaigns. More and more brands, big and small, are leaning…Nov 12, 2015Nov 12, 2015
Kevin LindsayEmotional Marketing, Part 1: Why it’s more than just a tear-jerking commercialThis past year, I’ve started to notice neuromarketing coming up more and more often in mainstream-marketing conversations; even the most…Nov 10, 2015Nov 10, 2015
Kevin LindsayApplying the Rules of Decision Science to Drive Next Generation Digital MarketingWhat drives a consumer to buy? For marketers and brands, it’s the code we’re always trying to crack, no matter the industry, the…Oct 20, 20152Oct 20, 20152