AI creates, humans curate.
AI startup founder confession: The real danger of AI isn’t job loss — it’s something more critical.
One of the benefits of being an engineer, a startup founder, and genuinely curious, is that I can see the developments of new technologies much earlier than most people, giving me a glimpse into the future ahead.
In conversations with coworkers, investors, engineers, AI experts, and many people smarter than me, we’ve been discussing a new trend we’ve been seeing that it’s not being covered on news outlets. It’s a trend that happened as the result of the early adoption of latest AI tools.
Most of the articles published by news outlets are mostly clickbait headlines on how AI will replace your job, and how the work of artists is being stolen by training datasets with their work.
This post is about an issue that is much more critical: The impact of AI on creativity, culture, and your everyday life.
AI creates — The new reality
Ready or not, AI is here. And it’s very powerful.
You’ve probably played with ChatGPT (if you haven’t, please do). The first experience using it is mindblowing.
I’ve been having this experience of being windblown with the latest AI breakthrough for the past few years already. These are some of them:
AI technology is getting very powerful. And at CreatorKit we see it every day.
You can now create product photos in just a few seconds by just uploading a photo of the product to CreatorKit. This used to be pricey and resource intensive.
Almost anything will be created partly by AI.
Tweets, posts, books, podcasts, videos, and even the design of houses will be generated by AI.
This introduces a new reality, with huge upsides and downsides too.
AI-driven social media.
As social media platforms shift from showing you content from people you follow, to suggested content, algorithms end up choosing what you see, and the ideas you’re exposed to.
The impact of AI on social media can’t be dismissed.
In the early days of social media, most people dismissed it as “platforms to post pics and chat with friends”. But they later realize the power to drive offline behavior, becoming the reason why governments are elected and trends are created.
But the biggest change in this new reality is that we don’t know if what someone is posting or writing was created entirely by AI, or not.
Humans curate — The real danger of AI.
I am not afraid of AI, I am afraid of the way humans use AI.
It doesn’t matter anymore if something was created or not by AI. What matters, is why someone chooses to publish it.
I believe the creative process for almost everything has changed significantly: Before, it used to be hard to create something from 0 to 1.
Now, you enter a text prompt and see the magic happen. The hardest part is curating, adapting, and combining the generated results.
So what’s the danger in that?
The real danger of AI is humans settling for the average.
The amount of effort someone does to curate, adapt, and combine the work generated by AI will dictate the impact of AI on creativity and culture.
If humans using AI don’t curate AI results enough, then AI will dictate what we create, what we see, and what we believe in.
Lately, I’ve been seeing a new trend: Subpar content.
Recent articles published by people that shaped my views were clearly generated partly by AI. I don’t have any problem with that, I have a problem with reading what AI believes.
The future, powered by AI, is bright.
Many people (and experts) believe we’re heading fast toward a dystopian future ruled by AGI (not AI) and that the future of humanity is doomed.
I believe we’re closer to a utopia, where anyone can create anything easily, with just a prompt.
“Soon, AI tools will do what only very talented humans can do today. (I expect this to go mostly in the counter-intuitive order — creative fields first, cognitive labor next, and physical labor last.) Great for society; not always great for individual jobs.” — Sam Altman
What we create says a lot about who we are. Collectively, creativity is what’s shaping our culture, stimulating our economy through businesses, and driving progress.
This image was generated by AI for one of our customers. It would be impossible to create it with a photoshoot, and it would take hours with photoshop.
Don’t tolerate any form of average. Go the extra mile.
Create something extraordinary with AI.
I plan to dedicate the next few years of my life to the development of products and tools that will redefine the way we work, the way we create, and even the way we continue pushing forward this new concept of creativity.
Thank you for reading until the end. Would love to hear your thoughts and comments.
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