
Unsurprisingly, crafting compelling conversational flows is really hard. Probably the hardest part of the entire process. Being able to add flair, intrigue and personality is a different skill set than is typically found in Silicon Valley. Companies who gets serious about messaging will need to hire storytellers, comedians, and Hollywood types because strong narratives will make or break these products.
…t feel and act real, they’ll have to use living organisms to create smart objects and environments. The designer of the future will be both scientific and creative, and designers today need to understand what that means for how they build smart systems.