Brilliant, James, brilliant — I think you state perfectly the reality of where we are.
James Beswick

I agree perfectly! Especially that HBO should be on board with this.

The only issue I have with Netflix is that it still treats us Australian’s as an after thought, and we end up with new content almost 6 months …or an entire season later. We have only just gotten season two of Gotham and it is currently playing in the states. And it is shown at the same time the episodes are played on TV.

That is the reality I would love for Netflix to provide for us Aussies; to be able to show content to us as they air it in America. Especially with Marvel’s agents of shield. The whole time line playing around the movies kind of misses its mark in Australia when we get the episodes before or after the corresponding movies.

The last thing I would love is for more international series for us too. There are loads of Korean and Japanese series to watch on the American one — along with a lot more British shows — which is odd as you would think we would have more.

But despite the lack of content as compared to the US, Canadian and British Netflix, it has taken like wildfire here.

  1. Netflix can be viewed when we want, at our own pace. And as we are used to having convent withheld from us we tend to binge watch more than other countries, or so I find.
  2. We have content on Netflix that is not on our normal free to air TV.
  3. Foxtel is a huge competitor here in Australia. In fact, it has always been more dominant and the content you pay for less customisable — until internet streaming Stan and Netflix showed us more for less.
  4. Foxtel also shows us 3/4 of repeats of old shows than any new or interesting content, aside from HBO which made a deal to only be with Foxtel in Australia for a couple or so years. Once their licence finishes soon I’m hoping they see done sense and sign up with Netflix. If that happens then everyone will get Netflix.
  5. Netflix showed it produces are original and interesting, trying for different genres — not just trying to take on one or two. In fact I don’t even normally watch fiction dramas… sci fis or fantasy were normally my ‘go to' show, but Netflix’s different series keeps bringing my friend and I back for more.
  6. I just introduced my parents to Netflix (they are circuit currently staying my account but using a student profile). They love it. They are more taken with the movies… but they like to browse and watch whatever catches their eye so I’m pretty sure they will start watching the tv series they have missed out on.
  7. I’m not sure if this is the save elsewhere but TV networks are notorious in Australia for showing similar content, not listening to it’s audiences and then changing the running slots of the television shows they think aren’t doing so well, then they decide to axe them when they no longer have anyone watching them. It happens on countless occasions that you give up on hope of actually every watching a TV series to it’s completion.
  8. Time. In this day and age everyone has discovered their time us valuable and have many things to do on different days at different times. I reminder when I was a kid religiously rushing to the television so I didn’t miss the newest episodes of The Simpsons. But my generation is also quick to adapt to new technology (I am young enough to have seen the commodore 64 evolve into DOS then into the computers we have now) and while we love seeing old episodes, we cannot bare countless repeats of the same shows, similar genres, day in and day out, and we love being able to sit down and watch more than one episode of something that we enjoy. Not all of us binge, but we prefer to be able to watch a couple of episodes, one episode or all.
  9. The rating system. We can rate something we dislike, hate or love. Netflix shows us shows similar to the ones we love — and best of all — we can see what the overall rating is of that show.

The best selling point of Netflix — or any streaming service really — is that we can choose. We can choose to watch what we want, when we want, if we watch all of the episode or pause it and do something else and come back hours later, or days later to find that even though the TV wasn’t on, the service remembered where you were up to, what episodes you have watched and so on.

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