6 Funny Commercials From Different Brands Around The World
We’ve seen several brands trying to add a hint of humor in their marketing strategies. Who wouldn’t? It is one of the best ways to market and sell your products without directly selling them to consumers. It is one way brands can stay relevant amidst the competition. However, only a few have been successful in using humor as their driving force to attract consumers.
Here are some of the brands from all over the world who seems to have nailed humor marketing in selling their products.
Dollar Shave Club (US)
If you are a startup with limited financial resources and you don’t have your own production team to set up a clean and carefully edited commercial ad, you can always set a nifty commercial ad using the resources you already have.
This Dollar Shave Club commercial is one great example. CEOs are often thought to be a not-so-funny person but not this Dollar Shave Club CEO. Instead of hiring a professional comedian, the CEO, himself, stepped in to be the funny man. And the people loved it. This video garnered over 24M views thanks to their very own CEO.
3D Fan (Philippines)
This product commercial has captured the attention of many Filipino consumers by utilizing what most people their country love. And that is boxing.
Your audience interest plays a crucial role in the efficiency of your marketing strategy. If you want to capture their attention try to use the right mix of entertainment, information and persuasion.
Wonder Core (Japan)
If you want your product to be remembered by your consumers, make it stick to their minds through an amusing jingle. This is perhaps what the Wonder Core marketing team in Japan has in mind when they created this commercial. Indeed, it has been successful as it has become known not only in Japan but in different parts of the world.
Fiat 500x Crossover (US)
This official 2015 FIAT 500X Super Bowl Commercial made over 14M views. It features an aging couple and a blue pill which was accidentally tossed out of the window and lands inside a sitting car — — you know what happens next.
It gained a mix reaction of negative and positive opinions but it sure did turn the heads of many.
John West Salmon (UK)
This 2008 TV Ad by John West Salmon was voted as one of the funniest TV Ads of all time. This TV ad has garnered about 300M views in 2006 and the agency that is responsible for this ad, Leo Burnett, got the BTAA Commercial of the Year in 2001 for this certain commercial.
Well. Who wouldn’t be amused by a man who is fighting with a bear to get that fresh salmon?
Snickers (South Korea)
Snickers has been known for creating a campaign ad that revolves around their slogan, “You’re not you when you’re hungry.” But so far this South Korean commercial caught the attention of many people from all over the world.
The element of humor was used to show the audience what Snickers is all about. Thus, successfully making an amusing story that revolves in the company’s slogan, “You’re not you when you’re hungry.”
Not everyone is lucky enough to successfully find the balance between humor and marketing. Though adding a hint of humor is one of the most effective ways to attract your target market, using humor without an understanding of your market can do more harm than good. This is the common reason why some marketing tactics fail.
Humor is subjective. Before you start creating a funny marketing ad, it is important that you know your target audience well to the result you want.