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“There’s no owners manual for a pandemic. I and my staff spent a lot of time in the very early weeks of the pandemic reading everything we could get our hands on to see practices were being used in other organizations and other parts of the country.”

— Dirk Draper, Colorado Springs Chamber & EDC

Dirk Draper is the President and Chief Executive Officer of the Colorado Springs Chamber and Economic Development Council. …

Customers stories are one of the oldest marketing tools in the book because, if you know how to write a case study, they can work wonders.

Case studies tell the world how valuable your products or services are and go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customers’ needs and help them accomplish their goals. Great case studies highlight your successes in a way that will make your ideal potential customer become your customer.

That being said, case studies must be compelling enough to grab their attention. Our world is saturated with brands, products, services, social channels, etc., and writing a compelling case study that grabs the attention of your ideal customer can be challenging. …

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“In the beginning of COVID and throughout, we’ve made it a point to film a lot of our services and our worship at local businesses. It gave us a good opportunity to really connect with our community and our small businesses owners who were being greatly impacted.”

— Pete Heiniger, Discovery Church Colorado

Pete Heiniger is an executive pastor at Discovery Church Colorado in Colorado Springs. …


Joe Dudeck

Founder of Keyhole Marketing, helping small businesses find solutions to persistent business growth pressures like lack of leads, time, or strategy.

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