It is amazing to see how broken #martech is:
Companies are buying marketing tech without budgeting for the required talent to operate them.
Vendors are selling marketing technology as a magic pill that will change marketing forever.
Content marketers are then writing 7-deadly-sins-or-5-awesome-tips-that-will-change-your-life-forever blog posts to explain how it is actually a magic pill.
Vendors doing remarkable events with completely irrelevant speakers but with awesome parties and call their users “movement.”
It doesn’t work. We need a reboot to this whole way of thinking.