Kgaugelo MosehlaHow can a small business get a piece of the market share pie?There is no point in having an exceptional offering if no one knows about it. This is what makes Entrepreneurial Marketing key for small…Feb 21, 2022Feb 21, 2022
Kgaugelo MosehlaWhat does sales success look like in a small business?To successfully gauge its achievements and milestones, small business owners need to be prepared to measure their businesses. If you can’t…Feb 13, 2022Feb 13, 2022
Kgaugelo MosehlaBig Data Marketing in the South African Small BusinessBig data simply refers to data generated in high volumes, high speed (velocity) and it varies. It has given rise to data-driven marketing…Feb 7, 2022Feb 7, 2022
Kgaugelo MosehlaWhat is the SOSTAC Framework, and How is it Relevant in Small Businesses?SOSTAC is an action-oriented strategic tool for marketing purposes. This framework was developed by PR Smith an integrated digital…Jan 31, 2022Jan 31, 2022
Kgaugelo MosehlaNeuroscience and Visual Marketing’s Influence Customer Decision Making — and how small business…Consumer neuroscience (neuromarketing) is the measurement of physiological and neural signs to gain insights into consumer motivation…Jan 24, 2022Jan 24, 2022