Hi Julie, Thanks for these cool charts. I just have one question: Why is fast fashion located in the II quadrant, indicating it has positive utility? The fast fashion industry is bad for the environment, tends to contribute to worker exploitation, AND undercuts real fashion designers’ intellectual property. Seems overwhelmingly negative to me. I feel that it belongs in the I quadrant with gambling and sugary soda, given that it is addictive and destructive. Please explain. I am curious.