Building a successful brand is a challenging yet exciting process that allows you to do a deep dive to capture the essence of what you want your brand to be. This process requires thorough research of your target consumer to get an understanding of how to market the brand to…

Dealing with clients is essential to cultivating any business relationship, especially within the creative field. However, client relationships have been known to be extremely taxing, draining, and overall frustrating for many designers and creatives. Many of my peers have shared the horror stories of what they’ve endured with specific clients…