Getting Started with HighLevel: Your Ultimate Guide

Khalid Hussain
3 min readSep 19, 2024

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HighLevel is a powerful all-in-one sales and marketing platform designed to help businesses streamline their operations. If you’re considering giving it a try, this guide will walk you through the initial setup process and key features you’ll encounter as you navigate the platform.

Signing Up for HighLevel

To begin your journey with HighLevel, visit gohighlevel.com and sign up for a 14-day free trial. The process is straightforward:

  • Enter Your Details: Provide your basic information, including your business type and number of employees.
  • Set Your Password: Choose a secure password to protect your account.
  • Dashboard Overview: Once signed up, you’ll be directed to your agency dashboard, which serves as the control center for managing sub-accounts and overseeing client activities.

Navigating the Agency Dashboard

The agency dashboard is designed for administrators, allowing them to manage multiple sub-accounts effectively. Here are some key components:

  • Sub-Accounts Management: As an agency owner, you can create sub-accounts for each client. This feature enables you to handle lead management and execute marketing campaigns tailored to each client’s needs.
  • Account Snapshots: While this feature will be explored in future tutorials, it allows you to save and replicate account settings across different clients.
  • Settings Configuration: In the settings menu, you can update your profile, change passwords, and input company information. This section also allows for white labeling — customizing the platform with your branding.

Customization Options

HighLevel offers extensive customization capabilities:

White Labeling

You can rebrand the platform by applying custom CSS and JavaScript. This feature allows agencies to present HighLevel as their own product, enhancing client trust and recognition.

Dashboard Customization

The dashboard can be tailored to display critical metrics relevant to your business. You can add widgets that showcase opportunities, conversion rates, pipeline values, and more. Customization options include:

  • Drag-and-Drop Widgets: Easily rearrange widgets to prioritize the most important data.
  • Multiple Dashboards: Create different dashboards for various purposes or clients, providing a tailored experience for each.

Integrating Communication Tools

HighLevel integrates with Twilio for SMS messaging and Mailgun for email services. It’s important to note that HighLevel does not have its own SMS or email sending engine; instead, it relies on these platforms for communication functionalities.

Setting Up Twilio and Mailgun

  1. Twilio: Used for sending SMS from your sub-accounts.
  2. Mailgun: Recommended for email services due to its seamless integration with HighLevel.

Conclusion

HighLevel is not just a tool; it’s a comprehensive solution that empowers agencies to manage their clients effectively while maintaining a professional appearance through white labeling and customization options. As you explore the platform further, you’ll discover advanced features that enhance automation and reporting capabilities.

Stay tuned for more tutorials where we will delve deeper into utilizing HighLevel’s powerful features to maximize your business potential!

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