How Arbi is commoditizing Augmented Reality!

A few months ago I attended an Entrepreneurs event with a US speaker currently based in the UAE. This was 2 weeks after I had completed the sale of my previous startup Now I didn’t take much away from this event as it was a lot of the usual talk, but the term Augmented Reality stuck around.

Now I’ve heard of AR before — especially with Pokemon Go — but I never had looked deeply into it. However, this time I decided to move into research-mode to find a suitable opportunity, especially since I was looking for a new project.

Finding a mainstream user case

We first looked into developing a specific application for the Education sector which was pretty cool, but it did mean we had to house all elements of the chain including content development, artistic design, production & engineering. After several whiteboard ideas I dismissed all of them. Focusing on a single application is not only expensive. It’s too niche. And there is a key risk involved: if schools or kids didn’t like the content, we would have wasted money & effort for nothing. Pretty much like spending $5 Mn on a movie that nobody wants to see.

3D Software & delivery/distribution

With a niche application out of the question, we expanded the scope to see how different industries could apply AR in their existing workflow & processes. And that’s when it hit us. Pretty much any company that produces physical goods uses 3D software along with the hundred of thousands of 3D designers worldwide. So why not let these users choose & develop their own content & we handle distribution & compatibility. Its definitely more mainstream than an AR application for high-school students. So we put away the whiteboard and started building.

So how will Arbi work?

Arbi will allow users to upload their own 3D models by exporting them with their own 3D software. Arbi hosts, manages & processes these models into AR experiences using both markers and marker-less experiences. So now a sales person in the packaging industry can show visitors on a conference their entire portfolio in real life, rather than be limited to physical mock-ups on-site. But the best part is — that packaging company does not have to spend a $100.000 developing its own application nor does it have to use complex SDK’s. Just plug-and-play with Arbi.

But that’s not all. While Arbi provides a mainstream user case, this is only the beginning. It’s still uncertain how AR will develop itself over time, but we do have a couple of good ideas that we’re keeping to ourselves for now. We will let the users determine our future direction. But we do envision a world where using AR will become as easy and mainstream as the drag-and-drop website builder business — meaning that anyone can do it.

Before you go, don’t forget to take a look on and sign up for our Beta. We offer a good pre-launch deal of 3 months of Arbi for the price of just €29.

Until next time,

Khalid Boukdid

Founder Arbi.