
…he nature of A/B tests is that at the end, one of the variants wins, and the other must be removed. Our engineering culture, which is so strongly rooted in the need to build code that will last, drives us to seek perfection in every code change. As the growth team pushes the boundaries of A/B …
In the future we’d like to see Strava move from a two week cadence to a one week cadence. This would reduce the wait time by an additional week, which would double the number of iterations we can do on a line of testing in a given time period.
The long term vision for analytics is to develop a system internally that is similar to Apptimize’s easy to use and loosely typed system. This would allow us to have full control over the data pipeline, and to run analysis using both strongly and loosely typed data.