Keith HopperThe Perils of a Planning MindsetPlanning is often an attempt to reduce the anxiety and risk associated with uncertainty. If we’re considering a big new initiative, we set…Jul 22, 2022Jul 22, 2022
Keith HopperPredicted Trends for Summer 2020As the weather begins to warm up in the US and the reality is setting in that we’ll be in relative lockdown for the foreseeable future, it…Apr 21, 2020Apr 21, 2020
Keith HopperThe Purpose-driven PrototypeGood prototypes have a clear reason for existing and should be designed specifically to address this reason. Too often, prototypes are…Oct 21, 2017Oct 21, 2017