PHILIPPINES: BUSINESS AND POLITICS

Ninoy Aquino International Airport: A Case of Social Media Manipulation?

Lorenzo Makoy
5 min readMar 4, 2024

The Ninoy Aquino International Airport (NAIA) is the main gateway to the Philippines and one of the busiest airports in Asia. However, it has also been plagued by various issues such as flight delays, congestion, poor service, and outdated facilities. In recent years, the government has been trying to privatize the airport to improve its operations and management, but the process has been met with resistance and controversy.

One of the sources of controversy is the alleged use of social media to manipulate public opinion and sentiment about the airport and its privatization. In the past few months, several posts and videos have gone viral on social media platforms such as Facebook, Twitter, and YouTube, showing the dismal conditions and incidents at NAIA. Some of these include:

  • A video of a passenger complaining about bedbugs in the waiting area of NAIA Terminal 2.
  • A video of a rat running across NAIA Terminal 3.

These posts and videos have sparked outrage and disgust among netizens, who have expressed their frustration and dissatisfaction with the airport and the government. Some have also called for the immediate privatization of NAIA, claiming that it is the only solution to the airport’s woes.

However, some observers and analysts have raised doubts and questions about the authenticity and motive of these posts and videos. They have pointed out some inconsistencies and anomalies in the content and timing of these posts and videos, such as:

  • The use of sensationalized and exaggerated captions and hashtags to attract attention and engagement.
  • The coincidence of these posts and videos with the bidding and negotiation process of the NAIA privatization project.

Some have speculated that these posts and videos are part of a coordinated and orchestrated campaign to influence public perception and sentiment about the airport and its privatization. They have suggested that some of the possible actors and motives behind this campaign are:

  • The proponents of the NAIA privatization project, who want to create a sense of urgency and necessity for the project and to gain public support and approval.
  • The opponents of the NAIA privatization project, who want to discredit and sabotage the project and to create public distrust and opposition.
  • The competitors of the NAIA privatization project, who want to undermine and outbid the current bidder and to gain an advantage in the project.
  • The media outlets and influencers, who want to generate traffic and revenue from the viral posts and videos and to capitalize on the public interest and curiosity.

While these speculations and allegations have not been proven or confirmed, they raise important issues and challenges for the public and the government. How can the public discern the truth and validity of the information and content they see and consume on social media? How can the government ensure the transparency and accountability of the NAIA privatization project and the protection of the public interest and welfare? How can the public and the government engage in a constructive and informed dialogue and debate about the airport and its privatization?

These are some of the questions that need to be answered and addressed as the NAIA privatization project progresses and as the social media landscape evolves. The NAIA is not just an airport, but a symbol and a reflection of the country and its people. It deserves to be treated with respect and dignity, and not to be used as a tool or a weapon for manipulation and deception.

The Status of NAIA Privatization

The current status of NAIA privatization is uncertain and controversial, as the government has announced that the bidding process has been stopped and that a new scheme will be adopted to pursue the project. Here are some of the key points and developments regarding the NAIA privatization:

  • The NAIA privatization project is a public-private partnership (PPP) initiative that aims to rehabilitate, operate, and maintain the Ninoy Aquino International Airport (NAIA), the main gateway to the Philippines and one of the busiest airports in Asia.
  • The project has an estimated cost of PHP 170.6 billion and a concession period of 25 years. It is expected to increase the annual passenger capacity of NAIA from 32 million to 60 million, and to improve the airport’s facilities, infrastructure, and services.
  • The project was launched in 2021, and four consortia submitted their bids in December 2023. They are the Manila International Airport Consortium, Asian Airport Consortium, GMR Airports Consortium, and SMC SAP and Co. Consortium. These consortia are composed of local and foreign companies with expertise and experience in airport management and development.
  • However, in April 2024, Transportation Secretary Arthur Tugade announced that the bidding process has been stopped, and that the government will adopt a new scheme to pursue the NAIA privatization. He said that the new scheme will be more transparent, competitive, and beneficial for the government and the public.
  • Tugade did not provide the details of the new scheme, but he said that it will be based on the Swiss challenge system, wherein the government will invite other parties to match or improve the offer of the original proponent. He also said that the new scheme will allow the government to retain ownership and control of the airport, and to share in the revenues of the private operator.
  • The announcement of the new scheme has drawn mixed reactions from the stakeholders and the public. Some have welcomed the move, saying that it will ensure a fair and efficient process and outcome for the NAIA privatization. Others have criticized the move, saying that it will cause further delays and uncertainties for the project, and that it will discourage investors and bidders from participating in the PPP program.
  • As of now, the government has not yet released the timeline and the guidelines for the new scheme, and the status of the four consortia that submitted their bids is unclear. The NAIA privatization project remains a priority and a challenge for the government, as the airport continues to face issues such as congestion, deterioration, and poor service quality.

The NAIA privatization project is a complex and contentious issue that involves various interests and perspectives. It is also a crucial and urgent issue that affects the country’s economy, tourism, and image. The public and the government need to be informed and engaged in the discussion and decision-making process of the project, and to ensure that the project will serve the best interest and welfare of the nation.

--

--

Lorenzo Makoy

Electronics engineer, crypto and AI fan. Working in music and entertainment.