HERMES TAKES A BYTE OF THE APPLE

Today in my marketing strategy course, my professor touched upon the topic of brand strategies. At one point in the lesson, we discussed scenarios where companies have collaborated with one another, specifically Apple and Hermes. As a student in management studying information technology and having a profound interest in fashion, it was really fascinating for me to find out about this while reading an article on Business of Fashion…

It is very apparent that I love everything about the fashion industry. Ever since I walked into this marketing course, my professor has known about this passion and because of this I have spoken to him about how I have been working on organizing the Fashion Business Uncovered conference (November 11th — see Events tab to sign up). Therefore, upon our class discussion, my teacher made a point to ask me my opinion on the collaboration between Apple and Hermes……

Continue reading: https://www.skyhighchoos.com/single-post/2016/10/20/HERMES-TAKES-A-BYTE-OF-THE-APPLE

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