Um, no

kidd redd ✍
Feb 12, 2018 · 1 min read

This article ignores the facts. Because b&m retail is disrupted does not signal that “apparel is dead” at all, and pointing to people wearing more casual clothes as evidence is a red herring. There is as much brand attention, societal and class judgement, and subtlety around casual activewear as ever. And that’s just one category. See also denim, footwear, accessories, and yes, much traditional casual attire.

People will always care about their clothes, and people will always judge others by what they wear, whether they believe they do or not. For instance, head to any upscale part of town and snap a well-off, white Gen Z female in low-waisted denim without an LV handbag. Go ahead. I’ll wait. Adidas Boost sneakers are almost $200 a pair for a reason, and Yeezys are four-digit purchases in the aftermarket.

Yes, there will be fewer mall stores, more online shopping, and other ways to acquire the things that make you stylish and a part of your peer or work group. One needn’t be a “futurist” to make such an observation. Saying that an entire consumer category is dead? That’s not naked truth; it’s empty blogging.

kidd redd ✍

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