If the cost of customer acquisition (CAC) is greater than the lifetime value (LTV), a startup can grow itself to death.
Why Uber Won
simon rothman
90538

Adding a note here to help folks quickly lookup the meaning of acronyms such as CAC and LTV:

{
<#thisKingsleyIdehenComment>
a schema:Comment ;
schema:name “Acronym Lookup”;

schema:description: “Using Nanotation to insert terminology lookup for those encountering acronyms such as CAC and LTV for the first time.” ;
schema:about <#CAC>, <#LTV> .

<#CAC> 
schema:sameAs <http://linkeddata.uriburner.com/describe/?url=http%3A%2F%2Fkingsley.idehen.net%2FDAV%2Fhome%2Fkidehen%2FPublic%2FLinked%2520Data%2520Documents%2FTutorials%2Fdescribing-vc-terms.ttl%23CAC&distinct=1> ;
owl:sameAs <http://kingsley.idehen.net/DAV/home/kidehen/Public/Linked%20Data%20Documents/Tutorials/describing-vc-terms.ttl#CAC> ;
schema:mainEntityOfPage <http://linkeddata.uriburner.com/describe/?url=http%3A%2F%2Fkingsley.idehen.net%2FDAV%2Fhome%2Fkidehen%2FPublic%2FLinked%2520Data%2520Documents%2FTutorials%2Fdescribing-vc-terms.ttl&distinct=1#this> .

<#LTV> 
schema:sameAs <http://linkeddata.uriburner.com/describe/?url=http%3A%2F%2Fkingsley.idehen.net%2FDAV%2Fhome%2Fkidehen%2FPublic%2FLinked%2520Data%2520Documents%2FTutorials%2Fdescribing-vc-terms.ttl%23LTV&distinct=1> ;
owl:sameAs <http://kingsley.idehen.net/DAV/home/kidehen/Public/Linked%20Data%20Documents/Tutorials/describing-vc-terms.ttl#LTV> ;
schema:mainEntityOfPage <http://linkeddata.uriburner.com/describe/?url=http%3A%2F%2Fkingsley.idehen.net%2FDAV%2Fhome%2Fkidehen%2FPublic%2FLinked%2520Data%2520Documents%2FTutorials%2Fdescribing-vc-terms.ttl&distinct=1#this> .

}

Visual translation of the RDF Language based sentences above:

Courtesy of OpenLink Structured Data Sniffer Browser Extension