Even if surveillance marketers (the alpha egologists) find ways around the GDPR (which some will), advertisers themselves are starting to realize two things:
How the Personal Data Extraction Industry Ends
Doc Searls

Not sure they will. Why? Because the EU is a slightly unconventional body when it comes to technology smarts in this particular realm.

I recently published a post about Relationship Type Semantics that demonstrates Identity Reconciliation of the kind that will drive GDPR-related audits.

[1] https://medium.com/virtuoso-blog/using-a-semantic-web-of-linked-data-to-reconcile-disparate-identities-83ab7a315568

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