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This is all about individual control over profile data. The great news is that we can use existing open standards that underlie the Web to address these matters too. The challenge is getting folks to listen, evaluate, and conclude if these claims are true or false.

[1] Chttps://medium.com/@kidehen/the-problem-here-boils-down-to-identity-what-most-refer-to-as-user-accounts-680b36ebcf2e#.moflpw2l5

[2] https://medium.com/virtuoso-blog/web-logic-sentences-and-the-magic-of-being-you-e2a719d01f73#.rfdhnft01

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