Appetites for all forms of content, including advertising, should be consumers’ own. This means consumers need to be able to specify the kind of advertising they’re looking for, if any.
Nobody else owns our experiences
Doc Searls

Yep! I should be able to state, in digital form, that I want, need, or seek information about something based on a list of characteristics (properties, attributes, etc..). That quest should also include preferred form (page, video, audio etc..).

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