The Sané Paradigm: How Europe Profits From The Premier League’s New TV Deal
‘It’s morally wrong to allow a sucker to keep his money.’
I’m uncertain WC Fields understood how presciently his joke characterised the Premier League’s bloated relationship with European clubs.
Man City’s capture of Leroy Sané is emblematic of a growing dynamic, the cherry on an avaricious cake; profligate premiums are thrown at European clubs, who subsequently redistribute the transfer fee through a multiplicity of prudent signings, balancing of the books, and reinvestment in academy systems to produce the successor to the initial sold commodity.
As gifted as Sané is, he’s not worth £37 million; and while that fee is trivial for City, it’s substantial for Schalke. It changes everything.
Higuaín’s £75 million move to Juventus has been proffered as a rebuttal to the EPL’s financial hegemony; but this is predicated on Pogba’s inevitable shift to Man United, and consequently allows Napoli to buy Zielinski, Tonelli and Milik. This is basic trickle-down economics.
The obscene wealth of one league is circulated around the continent, where it’s used more judiciously, and ironically sustains each league’s respective growth.
What exists is a perfectly amicable, implicit agreement; the Premier League will continue to overpay for promising foreign talent, and Europe will merrily oblige them.