Superhero Canvas — the social business canvas for superheroes

download here: https://docs.google.com/drawings/d/1VGGxAyE4UrkjNZiH1yNxSSsaG2X3lpAItCsgOe1O314/edit
  • Who the key users are. What age, gender, background, skill level do they have? Here it’s useful to think about user segmentation and use tools like personas.
  • What problem are you solving for them? This almost certainly isn’t the social problem you are targeting. Any successful product solves a specific, often very personal, problem for its users. Social business is about finding ways to address user and social problems together. Maybe it’s saving money, seeing their children more, improving their health.
  • Find one key actionable metric for tracking users (e.g. sign ups. This will change over time, for more on user metrics see here)
http://www.simonwestbrookdesign.co.uk/wp-content/uploads/2013/04/kapow1.jpg
https://s-media-cache-ak0.pinimg.com/736x/2b/a3/69/2ba369d56a2120503eb346e8a37e0f03.jpg

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Director of wearecast.org.uk, making social tech happen

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kieron

kieron

Director of wearecast.org.uk, making social tech happen

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