<a href=’https://www.freepik.es/vectores/diseno'>Vector de Diseño creado por stories — www.freepik.es</a>
<a href=’https://www.freepik.es/vectores/diseno'>Vector de Diseño creado por stories — www.freepik.es</a>
Beyond fancy concepts, frameworks, and names, the UX relies on an essential human input: experience and Logic usage

Many companies are pivoting into a digital transformation; this supposes many job changes, mindsets, and new workflows. In Colombia, these changes often create more intrigue in co-workers than certainties. I remember the first time I met with some colleagues in my past job; It was fascinating how intrigued these people were when I started to talk about my position in the company. It was my second week at the company, and we were celebrating the first country town hall. This event’s central idea was introducing the new digital team in charge of leading the company into a digital path. After…


<a href=”https://www.freepik.es/vectores/idea">Vector de Idea creado por stories — www.freepik.es</a>
<a href=”https://www.freepik.es/vectores/idea">Vector de Idea creado por stories — www.freepik.es</a>

As designers, inspiration is a thing that matters. We can get inspired by experiences, stories, interactions, references from other fields, and even watching objects from a new perspective. The relevance of being inspired in our careers is highly significant because we can find new ways not only to solve challenges but also to reframe existing issues.

But what is the Inspiration? David Brooks, in his article, defines it as “something you can not control. People who are inspired have lost some agency. They often feel that something is working through them, some power greater than themselves.” It does not happen…


The wingman also leads the team when the hero is missing. We all have a flu game to struggle with
The wingman also leads the team when the hero is missing. We all have a flu game to struggle with

We all have heard some stories about some famous people. Fictional or real, these persons are known because they have achieved something huge. Movies and sports sometimes are the source of this kind of people, which eventually become heroes; Some of those “heroes” often work in teams; they lead and show the path to follow — fighting crimes or winning games.

This post is not about the hero path; it is about a part of that hero. The loyal partner who sometimes decides to remain in the shadows to make the hero shines.

A few weeks ago, I watched the…


When people gather around, they can empathize and connect with others by using narratives such as stories
When people gather around, they can empathize and connect with others by using narratives such as stories

The company I work for is content-based: it has several brands that show real stories and situations about ordinary people like you or me. This business idea is based on one premise: Power People Passions!. The meaning of these three words is simple: It is relevant for us as a company the things you like the most, and around that idea, it is possible to create communities.

Based on the concept above, I realize that passions can be a trigger to create social interactions. But how you get passionate about something? Here’s one idea:

When people gather around, they can…

Kike Peña

Product Design Manager

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