Ziqi Wang (Kiki)inMarketing in the Age of DigitalL’Oréal: Beauty Gifter Chatbot for Personalized Shopping ExperienceIf anyone asks me about my opinion of the future trend in beauty products, my answer will always be personalization, personalization, and…May 1, 2023May 1, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalImportant Things About Digital MarketingDiscussions on digital marketing have almost come to an end. In today’s blog, let’s share some important things as a conclusion. In my…Apr 23, 2023Apr 23, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalHow To Make Your Email Marketing More EngagingLet’s talk about email marketing in a more general way.Apr 16, 2023Apr 16, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalCookies: From Where to Where?Google has planned on replacing third-party cookies from 2021 but has been delaying the process since then. The latest news is that the…Apr 9, 2023Apr 9, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalP&G: Respect Your Target CustomersTalking about the social media crisis in the beauty/skincare industry, the first example that pops up in my head is P&G. Last year, this…Apr 3, 2023Apr 3, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalGlossier: Optimize Your Email Marketing!Email marketing is one of the most common yet powerful tools in digital marketing. According to the email marketing tool Mailchimp, email…Mar 26, 2023Mar 26, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalGlossier: Seizing the Viral TrendDeciding on our group project as doing campaigns for Fenty Beauty, it is important to understand our competitors. The first brand that pops…Mar 13, 2023Mar 13, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalPersonality Tests: Love Whoever You AreIt’s always interesting to know more about yourself. This week, I’ve done the How to Fascinate YOU test, and the result is fun yet not…Mar 6, 2023Mar 6, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalIn-Stream Shopping Options: Exploration in the US MarketLiving in China in the past few years, live-stream shopping has already become one of the most common and significant ways to shop online…Feb 20, 2023Feb 20, 2023
Ziqi Wang (Kiki)inMarketing in the Age of DigitalMcDonald’s: UX Design Between US and ChinaWhen I was living in China, McDonald’s was my favorite fast-food brand. Every time I don’t want to cook or don’t know what to eat, I will…Feb 12, 2023Feb 12, 2023
