2017 Cannes Lions 科技創新獎作品介紹

科技創新獎類作品內容不一定要與行銷直接相關,可以是商業環節或增進人類社會福祉的任何創新突破,可以來自大企業,也可來自小新創,當然也可以是代理商的創意。

Innovation Lions Shortlist Presentations

伴隨坎城科技創新節(Innovation Festival) 於6/19–20盛大舉行。科技創新獎(Innovation Lions Award)提早於6/17–19安排入圍者一組一組上台進行現場提案,為期2.5天,在現場可以觀摩提案表演與評審問答。

今年的科技創新獎入圍名單請看這邊:

6/20 晚間在坎城節慶宮(Palais des Festivals et des Congrès de Cannes)舉行頒獎典禮。以下列出參賽入圍作品的影片,和【小魚廣告網】在評審現場的報導記錄,好感謝小魚!

頒獎典禮轉播在此:

[年度大獎] THE HUMANIUM METAL INITIATIVE FOR IM SWEDISH DEVELOPMENT PARTNER

BY ÅKESTAM HOLST Stockholm

他們創造了新的金屬元素 HU(Humanium Metal 人道救援金屬),回收槍枝武器熔煉而成的金屬。


[金獎] TILT BRUSH

FOR GOOGLE INC. BY GOOGLE Mountain View

Google團隊運用HTC Vive 互動VR技術,讓使用畫筆塗鴉的創意天份,進入虛擬空間內活起來,讓自己跟繪畫創作互動,創造新的體驗。


[金獎] LOS SANTOS PRIDE

FOR “STOCKHOLM PRIDE” BY GARBERGS Stockholm

GTA是同事宅宅們(抱歉可能也玩的女孩們…我沒有偏見的意思…)愛玩的遊戲,在Los Santos這個城市你可以怎麼樣惡搞都沒關係。為了幫助對抗「斯德哥爾摩症候群(Stockholm syndrome)」,他們做了可以讓玩家下載的遊行遊戲模組,玩家還是可以惡搞,像是拍照上傳到真實世界的刷存在感給社群朋友看,但如果想對遊行隊伍惡搞,你就只有GG的份。在頒獎典禮看這個作品影片的時候,實在是太有趣的idea了,我一直科科笑,應該沒有嚇到旁邊的愛麗絲姐吧…><

GTA Los Santos介紹在此:


[銀獎] POTATOES ON MARS

FOR “CIP — THE INTERNATIONAL POTATO CENTER” BY MEMAC OGILVY Dubai


[銀獎] I’M ADA, I CAN HELP.

FOR “ADA” BY ALBION LONDON London


[銀獎] YOUR VOICE IS YOUR STAMP

FOR “U.S. POSTAL SERVICE” BY MRM//McCANN New York


[銀獎] ROADS THAT HONK

FOR “HPCL” BY LEO BURNETT INDIA Mumbai


[銅獎] GRAVITYLIGHT TURNING GRAVITY INTO LIGHT


[銅獎] LIAM

FOR APPLE BY APPLE Cupertino


[銅獎] ITBRA — THE WEARABLE THAT DETECTS CANCER


[銅獎] EARTH VR

FOR GOOGLE INC. BY GOOGLE Mountain View


[銅獎] THE WORLD ADDRESSED

BY WHAT3WORDS


[入圍] AIR-INK

FOR “HEINEKEN ASIA PACIFIC PTE. LTD.” BY MARCEL SYDNEY


[入圍] THEATER FOR ALL EARS

FOR SAMSUNG BY LEO BURNETT TAILOR MADE São Paulo


[入圍] MAX MOTOR DREAMS

FOR “FORD SPAIN” BY OGILVY MADRID


[入圍] AUTODRAW: AN A.I. EXPERIMENT

FOR GOOGLE INC BY GOOGLE New York


[入圍] THE ENTER SANDBOX VR EXPERIENCE

FOR “AUDI” BY POL Oslo


[入圍] SUPER BOWL DRONES HALF TIME SHOW

FOR “INTEL” BY INTEL Santa Clara


[入圍] UNLIMITED STADIUM

FOR “NIKE” BY BBH COMMUNICATIONS ASIA PACIFIC Singapore


[入圍] KNOW YOU AGAIN

FOR “BAIDU” BY F5 Shanghai


[入圍] FALL IN LOVE VR

FOR “OCULUS” BY TOOL Los Angeles


[入圍] PROJECT BLOKS

FOR GOOGLE CREATIVE LAB BY GOOGLE CREATIVE LAB London


[入圍] ZERA

FOR “WHIRLPOOL CORPORATION” BY DIGITASLBI Chicago


[入圍] PAYPHONE BANK

FOR TIGO-UNE BY GREY COLOMBIA Bogotá


[入圍] THE COGNITIVE COLLECTION DESIGNED BY JASON GRECH + IBM WATSON

FOR “IBM” BY OGILVY & MATHER SINGAPORE


[入圍] THE BILLION COLOR FILM

FOR “SAMSUNG” BY R/GA New York


[入圍] MEET GRAHAM

FOR “TRANSPORT ACCIDENT COMMISSION VICTORIA” BY CLEMENGER BBDO MELBOURNE


[入圍] INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST

FOR “INTEL” BY INTEL Santa Clara


[入圍] THE ANTI-TRAFFICKING EXAM

FOR ”POLARIS“ BY AREA 23. AN FCB HEALTH COMPANY New York


[入圍] COGY WHEELCHAIR

FOR “TESS CO., LTD” BY TBWA\HAKUHODO Tokyo


[入圍] SMART BELL

FOR “AXA INSURANCE” BY FCB WARSAW


[入圍] RESCUE RASHIE

FOR “WESTPAC BANKING CORPORATION” BY SAATCHI & SAATCHI Sydney


[入圍] THE AUTONOMOUS BROADCAST NETWORK

FOR “SHOTTRACKER, KEEMOTION” BY R/GA New York


[入圍] FLEETLIGHTS

FOR “DIRECT LINE” BY SAATCHI & SAATCHI London


[入圍] YOURNALIST

FOR “EITB — EUSKAL IRRATI TELEBISTA” BY THE CYRANOS//McCANN Barcelona


更多資訊

Cannes Lions 官網 https://www.canneslions.com/
坎城國際創意節台灣官網 http://www.canneslions.com.tw/
小魚廣告網 https://www.facebook.com/kleinerfisch.tw/

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