4 Successful Resolutions for Marketers in 2017

2017 is here and marketers have sleepless night thanks to new challenges they need to solve.

Customer needs changed, there are new tools and technologies to integrate, and emerging trends to control.

Here are few resolutions for marketing strategies and tactics you have to pay attention in next months.

Focus on goals and have multi-channel strategy

Consumers move fast into Web and, in particular, in social media channels. Your challenge is engage every single customer across multiple channels and platforms, without mangling your communication goals.

Automation, Automation, Automation

Many tasks, less time? Use marketing automation to support your tactics such as advertising, mail marketing, e-commerce operations.

Smart & Good Data, not only Big (Data)

Bad data leads to bad decisions. A lot of marketers’ data isn’t very good, ma data is the foundation of marketing success. Take the time to collect good data from your channels and sources, to examine their quality and to build a system for retrieving smart information from data. Smart data are effective driver to success.

Invest in video content marketing

Not only for big spender, video content seems one of the best solutions for every marketer. Because it is becoming favored medium of cunsumers.