iBeacons and Big Data for location intelligence

What is best advantage of iBeacons? Sure: it is big data collecting.

Focused on marketing world, through beacons and app you can collect a rich source of information about customers. Over that rich source of information, you have to apply some data intelligence analysis in order to discover customer behaviours, in store habits, web surfing in your e-commerce and much more. Can we called this location intelligence?

A great input for marketing department, also in real time.

Big data allow retailers to collect more accurate target marketing profiles of their consumers. Beacons allow retailers to target consumers at just the right times, offering a a very holistic shopping experience.

To reach the goal, you need a strong mobile strategy and a great sense of the importance of data analysis.