Kiko CorsentinoIl dilemma del CEO: spendere o non spendere?Allo scoppio della pandemia, tantissime aziende di prodotto hanno cominciato a stoppare le campagne in corso e rivedere al ribasso i…Apr 25, 2020Apr 25, 2020
Kiko CorsentinoPerché la tempesta finisce, e sarà ora di tornare a mareDurante la tempesta invernale il pescatore lo trovi solitamente sulla riva, a lavorare alla sua barca, potenziandola. Alle sue reti…Mar 17, 2020Mar 17, 2020
Kiko Corsentino4 Successful Resolutions for Marketers in 20172017 is here and marketers have sleepless night thanks to new challenges they need to solve.Feb 8, 2017Feb 8, 2017
Kiko CorsentinoThe convergence of Social Network and CRMTraditional CRM is about collecting and managing customer data. Customers are on social media. You simply need a strategy for customer…Aug 29, 2016Aug 29, 2016
Kiko CorsentinoContent Strategy: structure, messaging, planningIn the literature, there are different meanings of “content strategy” and it seems every of these meanings is correct and focuses on a…Aug 6, 2016Aug 6, 2016
Kiko CorsentinoAbout digital (human) brandThere are three main attributes describing a digital brand:May 3, 2016May 3, 2016
Kiko CorsentinoContent Marketing in Four StepsContent marketing is no easy task, ma today is one of the best important task your company should accomplish in order to win the…Oct 4, 2015Oct 4, 2015
Kiko Corsentino4 typical problems for a marketingAre you a marketer? Then, you too will be up against some challenges in your daily job. Here are 4 typical problems for a marketing leader.Feb 27, 2015Feb 27, 2015
Kiko CorsentinoLet us write our marketing planDo you have a roadmap for your business? Answer honestly. If you have it, then you will also have a marketing plan.Jan 19, 2015Jan 19, 2015
Kiko CorsentinoAre you a good CIO? 5 keys of your missionChief Innovation Officer draws a more innovation-friendly organizational environment, with strong project management skills.Dec 6, 2014Dec 6, 2014
