Go to the profile of Lidia Romero Baena
Lidia Romero Baena
Helping companies defining their mobile strategy

Maximize your app exposure

Acquisition is the first objective for any company, after getting an acceptable user data base brands start asking themselves how to keep users engaged.

Some key facts:

  • 3M mobile apps in the major app stores
  • The average app user has 36 apps installed on his or her smartphone.

How companies can increase app adoption?

  1. App store optimization

WHY? Search presents 80% of high quality organic downloads.

ASO is about trying to make VR app easily visible on the App Store, Google Play, or other similar app marketplace and convince people to download your app.

Apps should include a suitable title and an honest an inviting description. The use of keywords are crucial to make an app visible to customers and previews are vital for a customer’s first impression.

2. Get your app featured in the stores

WHY? Instant visibility and a significant volume of downloads. It’s estimated to be worth anywhere between €1–3K worth of marketing.

Get your app featured highly depends on the product. Other factors:

  • How your app keeps users engaged and how it complies with the best practices
  • Available apps for the latest products / features
  • Coverage
  • Downloads
  • Get on the app stores’ managers radar

3. CROSS PROMOTION

WHY? People who use your app already trust you and like your apps. Chances of them getting the new app are pretty high.

Cross promotion is about linking your app from apps that already exist and that have an audience.

4. APP INDEXING

WHY? 27 % of people find apps through web search.

App Indexing puts your app in front of users who use Google Search.

5. APP STREAMING

WHY? 40 percent of people still find apps by searching the OS-specific app stores.

App streaming lets users try an app without installing the app to your device.

6. PAID MEDIA & ATTRIBUTION

WHY? 50% of downloads are influenced by ads on a smartphone.

Driving downloads is important, but what’s even more important is targeting, acquiring and keeping the right customers. Measure the effectiveness of a marketing campaign what will allow you to track conversion and engagement from the customers acquired.