The more time you spend on your design the more you become attached. The more attached, the less likely you are to make the necessary changes.
Testing type in real situations was key. We quickly made variants on the web and our apps so we could start reading and writing with the new…
…is fast-paced online world, sometimes you simply don’t have the time to select a word or sentence, start a note, and then tediously type out a “LOL,” “ha,” or the quintessential “THIS”