Unpacking Extinction Rebellion — Part III: The Fourth Industrial Revolution

Kim Hill
Kim Hill
Sep 26 · 13 min read
Image: theonebrief.com

Part I of this series investigated the corporate interests and fossil fuel companies behind the rebellion’s goal for net-zero emissions. In Part II we looked at XR’s goals, tactics and proposed solutions to the climate crisis, which are all serving capital at the expense of the natural world. In Part III, we dive in to the history of the climate movement, the tactics being used by the elites to co-opt activist movements into supporting corporate agendas, and what those agendas entail.

This article is largely a synthesis of the extensive research of Cory Morningstar into the manipulations of the climate movement by corporations and nonprofits, which is well worth reading, at Wrong Kind of Green, to get a deeper understanding of the actors involved and their elaborate marketing strategies.

Manufacturing Consent

The corporate sector, with its network of think-tanks, lobby groups, business associations, philanthropic foundations, global forums and summits, and co-opted environment groups, has been directing the climate movement towards its own goals for more than ten years. As this video puts it, “idealistic youth are simply being herded into pre-approved movements to create the illusion of a popular mandate for what the ruling classes have already determined to be the best course of action for preserving their dominance and control.”

Corporate power manufactures consent for its neoliberal agenda with a range of tactics:

· Advertising products as ‘green’ to appeal to concerned citizens, directing their energy into lifestyle actions and consumer choices rather than organising collectively to dismantle the global economy.

· Advocating market-based solutions to problems caused by the market itself, such as fossil fuel divestment schemes, that make no difference to the underlying economic system, as it is entirely powered by fossil fuels.

· Promoting over-hyped books and documentaries that offer lifestyle changes, new technologies and neoliberal reforms as solutions, and don’t mention the possibility of direct action or systemic political change. Al Gore’s An Inconvenient Truth, Naomi Klein’s This Changes Everything and the recent Ice on Fire are the lead culprits, but there are dozens of these.

· Providing training to activists, to direct them to campaign in ways that are beneficial to corporate interests. Al Gore, who sees the climate crisis as “the biggest investor opportunity ever writ in history” has been doing this for years with the Climate Reality Leadership Corps.

· Installing their own leaders into environmental movements, especially young people who have had no experience in grassroots organising. Climate Reality again, and Sunrise Movement, 350, the Youth Climate Coalitions, Zero Hour and others, through youth leadership training programs that offer careers and in some cases opportunities to meet world leaders at global summits.

· Inviting prominent activists to attend and speak at corporate events, to make it look like they really care. The celebrity status of Greta Thunberg is a recent example of this approach. I’m definitely not making a judgement of her choice to accept the invitations, as I probably would have done the same if I was in her position. The point here is that the motives for inviting her are to detract attention away from their underlying agenda of promoting economic growth.

· Providing favourable media coverage to symbolic actions and non-confrontational movements. The BBC and The Guardian have been consistently enthusiastic in their reporting of the XR protests.

· Offering jobs in their foundations and NGOs to effective activists, to direct their energy away from radical change and into reform. Even Big Oil is recruiting, wanting to “harness the power” of young activists, and bring the fossil fuel industry into the movement.

· Recruiting concerned citizens into supporting corporate-endorsed Big Green NGOs, such as Greenpeace, Avaaz, WWF and 350, and soliciting donations for these organisations, while starving legitimate grassroots groups of support, media and funding.

· Isolating people working towards systemic change from the movement, so they can’t be effective. Extinction Rebellion training specifically includes strategies on how to do this.

· Directing activists into electoral politics, to work within the current system. The UK Labour Party supports the rebellion, and in the US the Democrats are supporting climate activist groups. Rebels are then distracted from their goals by party politics, and drawn into compromises for the sake of the party.

· Offering grants and sponsorship, on the condition that the recipients align their goals with those of the sponsor. The Guardian reported on July 12: “A group of wealthy US philanthropists and investors have donated almost half a million pounds to support the grassroots movement Extinction Rebellion and school strike groups — with the promise of tens of millions more in the months ahead.” All on the condition of non-confrontational and corporate-friendly campaigning methods, of course. And among those wealthy philanthropists are oil tycoons.

· Offering support for the movement, and conceding to demands, but using this tactic for self-promotion, to market themselves as sustainable and green without making any real change to their business or governance practices. This brings activists over to their side, and activism becomes an advertising campaign for business.

· Dividing movements into those who accept the promises of green business, and those who see through the greenwash. In this way the movement is undermined by directing energy into infighting, rather than working together towards a clear goal of ending corporate power and control. It leads those who buy in to the promises of green growth to directly campaign against the activists who are defending the natural world.

The goal of the climate movement has become to sustain and expand the system of corporate dominance, in direct opposition to the environmental movement’s goals of dismantling this economic system, to protect and regenerate wild nature. Rebels have become unpaid corporate lobbyists. Big business has seized on popular anger at their abusive practices, and redirected it to prop up the very system that needs to be torn down.

Corporate leadership

In XR’s core leadership team are long-time corporate lobbyists Gail Bradbrook and Farhana Yamin.

Bradbrook works for Citizens Online, a telecommunications industry lobby group that campaigns for ‘digital inclusion’ to get as many people as possible to use their products, and to compel councils to accept the rollout of 5G networks. She has used her leadership position in XR to launch XR Business, a network of corporations who see the climate crisis as — you guessed it — a great business opportunity. The Astroturfing the way for the Fourth Industrial Revolution series of articles explores Bradbrook’s corporate connections and their influence on the rebellion.

Yamin is the CEO of Track 0, a non-profit that supports the goals of the Paris Agreement (a plan for continued economic growth that is completely out of touch with reality) and declares “Getting on track to net zero is an economic imperative as much as a scientific one. The prize is innovation opportunities, and an abundance of technologies and ideas that fuel economic growth, create jobs and fuel the track to a bright economic future”. According to her bio “She is widely credited with getting the goal of net-zero emissions by mid-century into the Paris Agreement.” She is also a member of the Global Agenda Council on Climate Change at the World Economic Forum, and an Associate Fellow at Chatham House, a think tank on international affairs.

In case you were wondering who stands to gain from meeting the targets of the Paris Agreement

Who put the fox in charge of the henhouse? That these people are in leadership shows that the rebellion has not been co-opted by corporate interests along the way, but has been wholly contrived from the beginning as a propaganda campaign. The very definition of an astroturf movement. The good intentions and hard work of many thousands of rebels count for nothing when these are the people running the show.

The goal of the corporate backers of the rebellion is to facilitate the transfer of trillions of dollars of government money into corporate profits. It’s a bailout for a global economy that is falling into recession. After the global financial crisis of 2007–2008, people are unlikely to support another bailout, so this time it is being presented as necessary to save us from supposedly catastrophic climate change. The money required is taken from working people in the form of pension funds, carbon taxes and climate emergency levies. It’s all being invested in the energy industry and infrastructure, thereby accelerating the process of genuinely catastrophic ecological collapse.

The Climate Markets and Investment Association states: “Much has been written about the nature and the scale of this economic opportunity. Most recently, the New Climate Economy estimated that bold action on climate change would result in incremental economic opportunities of $26 trillion and 65 million new jobs, that wouldn’t exist with a business as usual approach, between now and 2030.” Interesting how the potential profits are of the same order of magnitude as the amount governments are asked to invest.

For the capitalists, the crisis is that the economy is failing and ‘climate action’ can be used to save it. For the natural world, including any humans who identify as living beings rather than economic production units, the crisis is that capitalism is destroying us, and climate action to keep it going will cause total annihilation. Pick your crisis.

From anti-globalisation to inclusive capitalism

In the 1990s and 2000s, there were massive protests all around the world, against the World Economic Forum, World Bank, International Monetary Fund, and World Trade Organisation, which all exist to advance the interests of powerful corporations at the expense of the commons and the third world. These bodies, which are all unelected and have no popular mandate for their existence, spent millions on security and policing to protect their events from overwhelming opposition. The protesters demanded that these bodies be disbanded, and replaced by organisations that represent the people. Instead of conceding, the elites infiltrated, funded, and co-opted the resistance, and built their own mass movement, one that they could control and lead.

Protest has become a commodity, a marketable product that the corporate sector can buy, and the nonprofits are happy to sell for some funding, media attention and good feelings. The protesters themselves are both a disposable product, and consumer of the protest message, sold on feelings of guilt, fear, virtue, and their need to take action.

In the lead up to the school strikes in March, the World Economic Forum released this video advertisement, encouraging young people to join the strikes. As if the strikes are a product, and the youth the target market. Think about that. The very institution that was the target of a massive international protest movement not long ago, due to its promotion of unjust and environmentally destructive practices on a global scale, is now directly advertising a protest movement that appears to have exactly the same concerns.

A screenshot from the WEF’s advertisement for the school strikes

Instead of identifying the corporate-controlled economic system as the cause of ecological collapse, this new movement is guided to direct their protest at some nebulous ideas about changing atmospheric conditions. A massive, international movement is quite literally protesting against a load of hot air. And somehow, the story that the corporate sector are the saviours, who can fix everything if only we demand our governments bail out the collapsing economy, and give them a few trillion dollars to invest in new infrastructure and energy sources, is rarely questioned. It’s all wrapped up in the innocuous and undefined term Climate Action, which is widely accepted as a worthy and necessary goal, with barely any inquiry into what it actually means.

The World Economic Forum aims for ‘inclusive capitalism’, and as capitalism is an economic system that sees everyone and everything as resources to be exploited, being included in the scheme isn’t likely to be on anyone’s wish list. Our imagination, creativity, skills and wishes to make the world better are turned into innovation, entrepreneurship, and human resources. Our insecurities, ambitions, and basic needs are a resource to be extracted and sold back to us as products, services, and experiences. Every living being, every natural feature, and everything the world needs to survive and live well, is all included in capitalism.

In an economy that sees all of nature and all of human experience as a resource to be traded, even protest movements can have their energy extracted. People power is just another energy source to be harnessed and used to fuel economic growth.

The desperation of children who fear for the future of the planet is just one more resource that can be converted into profit.

The Fourth Industrial Revolution

Just as carbon dioxide is captured and used as a resource to suck the last drops of oil from the planet, so too is resistance (a useful waste product of the destructive economic system) captured and used to extract every last drop of our human resources. And the corporate elites have a specific plan for what they want to do with these human resources.

According to their website, “The World Economic Forum provides a platform for the world’s 1,000 leading companies to shape a better future.” I really don’t want to imagine what kind of future a thousand multi-national corporations might envision when they get together. And I don’t have to, as they’ve laid it all out in gruesome detail. It’s called the Fourth Industrial Revolution.

Image: innovationexcellence.com

It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres. The possibilities of billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited. And these possibilities will be multiplied by emerging technology breakthroughs in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, biotechnology, materials science, energy storage, and quantum computing.”

“The revolution could yield greater inequality, particularly in its potential to disrupt labor markets. As automation substitutes for labor across the entire economy, the net displacement of workers by machines might exacerbate the gap between returns to capital and returns to labor,” meaning the rich get richer and the poor get poorer. And “governments will gain new technological powers to increase their control over populations, based on pervasive surveillance systems and the ability to control digital infrastructure.” And “The Fourth Industrial Revolution will also profoundly impact the nature of national and international security, affecting both the probability and the nature of conflict… As this process takes place and new technologies such as autonomous or biological weapons become easier to use, individuals and small groups will increasingly join states in being capable of causing mass harm… the Fourth Industrial Revolution may indeed have the potential to ‘robotize’ humanity and thus to deprive us of our heart and soul.”

That’s quite a sales pitch. Extreme poverty, war, surveillance, government and corporate control, and soullessness. These are the people promoting the climate strikes, and using Greta’s message to advance their goals.

Environmental activists Greta Thunberg and Jane Goodall meet at the World Economic Forum in January 2019, an event staged to promote the fourth industrial revolution.

The definition of fascism as “a merger of state and corporate power” has been attributed to Mussolini, and is an accurate description of this latest phase of globalization.

Another event promoting the Fourth Industrial Revolution was the Global Climate Action Summit, held in September 2018. Involving a lot of the same corporations as the WEF, and sponsored by Google, Facebook and Amazon, it states in its Exponential Climate Action Roadmap:

“To halve emissions by 2030 requires the implementation and scaling of a set of technologies which are at different levels of development. Mobile internet, cloud computing, big data, apps, smart devices and first-generation industrial automation are mature technologies and can serve as a foundation for big efficiency gains in all industries by providing connectivity and computing. The next technologies down the ramp are artificial intelligence, 5G networks, digital fabrication, smart sensors, the large-scale deployment of the internet of things and drones. These will enable a further level of emissions cuts before 2030. Finally come the technologies which are in a relatively early phase at the time of writing — blockchain, immersive user experiences like virtual- and augmented-reality, 3D printing, gene editing, advanced robotics, and digital assistants. At this stage it’s impossible to quantify their potential impact on emissions, but it can be assumed to be substantial.”

Note the word exponential in the title. Exponential growth. Exponential climate action. Exponential rate of extinction. All this new technology is predicted to use up to one fifth of global electricity by 2025, mooting any claims of efficiency gains. And another thing: most of these things are weapons and surveillance technologies. This plan has nothing to do with scaling back any polluting or life-destroying industries, and everything to do with going to war, and monitoring, manipulating and controlling the population. I feel I need to repeat, in capitals, that THESE THINGS ARE WEAPONS. And all being passed off as climate action.

Now making weapons would be an entirely appropriate response to ongoing environmental devastation, if the weapons were to be used by living beings acting in self-defence, to drive out the industrialists destroying the land that provides our food, water and shelter. But here the opposite is happening: the industrialists are using the weapons to repress the very essence of our human nature, and control our actions and thoughts, and even our genes. This is the ultimate panopticon: smart cities, smart meters, smart grids, smart appliances, facial recognition, all monitoring our every move, every interaction and every transaction. A world where we talk to machines more often than we talk with other people, and we definitely don’t speak with trees or spirits. Where even lampposts chat with you, and trees are replaced with smart trees. No possibility of dissent or resistance. We’ve been led into demanding our own subjugation and oppression.

If this happened in the real world, the one where people get to think for themselves and act in their own self-interest, the population would rise up and burn down every one of these 1000 corporations, and destroy all their assets and infrastructure. But here in the screen-mediated propaganda-sedated techno-fantasy world, where the only thoughts on offer in the marketplace of ideas are mass-produced corporate-branded delusions, we’re presented with a kid whose script says “I want you to panic” so we do that instead.

Although Greta’s speech was directed at the corporate delegates at the WEF, and her intention was to call for action to end corporate greed and economic growth (as she did at the climate talks in Poland a few weeks earlier, before her ‘advisors’ took up script editing) the video of this speech has been distributed by the WEF to generate a public sense of fear and urgency, which is being used to promote their narrative of market-based solutions to environmental problems. Again, resistance is captured and turned into profit. Image: this-tab.com.

I’ll end this section with a quote from Cory Morningstar: “What better way to create a demand for something detrimental to both the environment and the populace, than to package it under climate change solutions, with the lovely and innocent face of Greta. With reality turned on its head, industry doesn’t have to impose its will on the people — the people will impose it on themselves, via Avaaz et al. The people are thus engineered to demand the very false solutions that the corporations have had up their sleeves for years and even decades.”

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Part IV will look at ways the rebellion might be turned around to serve life instead of profit, and offer some principles for effective action.

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