Learn the importance of visual content in video marketing strategies

This article is part of the Top 10 Business Visibility Tips for Introverts in 2017 series.

Yes is the answer to the question, “Is a picture really worth a thousand words?”. In this article, you will learn about the importance of visual content so that you can grow your presence online using video marketing strategies.

When it comes to increasing your business visibility on social media, using imagery can draw in your target customers. Remember that imagery includes pictures and videos that can tell the story of your business.

You may ask, “But what if I don’t know how to create images or video. How will I be able to do video marketing?”. Good question and it boils down to either outsourcing using a service like Fiverr. Or you can build a virtual team using a service like Upwork.

When you build your virtual team, you’ll need team member who are skilled in creating videos and editing them. Along with a graphic design person who is well versed in what will attract your target customers. And a virtual assistant who can help you manage your tasks and team member.

A good tool that you can use to manage communication with your team members is Glip. It allows you to manage your tasks, emails, communications, and files.

Statistics about the importance of visual content

Now, let’s take a look at a few statistics that were compiled by Hubspot in their article, “42 Stats You Should Know About Visual Content Marketing in 2017“:

  • 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). (Source)
  • 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). (Source)
  • By 2017, video content will represent 74% of all internet traffic. (Source)
  • 4X as many consumers would prefer to watch a video about a product than to read about it. (Source)

Now that we have taken a look at some of the statistics, let’s now see how you can use visual content for your business.

Importance of visual content incorporating video marketing

In 2017, video marketing is really taking off and businesses have started to incorporate it into their online efforts. Video marketing is basically where you create a video message and then add it to a website like YouTube. Then you can market your video to your target customers.

Also according to the Hubspot article,

Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%

So incorporating your YouTube videos in your email marketing is definitely a great way to market to your target customers. The videos can be about a new product you’ve just released or it can market your services to your mailing list.

Importance of visual content being consistently shared

When it comes to sharing your visual content, having a plan in place is important because it helps you create a dynamic strategy. This strategy can revolve around just sharing on YouTube or you can also share on your blog too. Regardless of where you plan on sharing, just make sure it’s steady so that you target customers can know when to look for it.

For my blog, I try to make sure that I create a video at least 2–4 times per month. I use a video creation tool called Lumen5 to create short videos that are associated with my blog posts. It actually imports your blog post content into the tool so that you can then use it to create the video. Once I have the video created, I then share it as part of my blog post, on YouTube, and on Vimeo.

Originally published at kimbeasley.com on February 27, 2017.