Ask a survey methodologist to explain random sampling, or how non-probability polls work, and they’ll probably give you a detailed answer. But explaining these topics to a general audience calls for a more concise approach. Over the past three years, Pew Research Center has created a series of short videos to make survey research topics and techniques like these more accessible to non-specialists. We call the series Methods 101. Here’s a closer look at how we distilled the Center’s experience and expertise into this series of four-minute videos.

Background

Transparency is a key part of the Center’s mission. That includes making…

Kimberly Arias

Video & Motion Graphics Producer at Pew Research Center

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store