How to Do a Quick 5-Question Content Marketing Audit on Your Business
This is it, folks! The beginning of the end. We’re entering the final quarter of 2016. If you’ve been in business for any amount of time, you know that Q4 is notoriously known for being hot and cold in the marketing world.
You’ve churned your way through the year and now you’re making the final push to 1) end the year in the black (hence the term, Black Friday) and 2) set yourself up so when January 2 (because no one works on January 1) hits, you’re ready to hit the ground running.
Three months of proactive, hard work remain, which begs the question:
How are you feeling?
The thought of this year coming to a close might make you feel anxious. It also might make you feel motivated. Or, you might feel a combination of both, mixed in with a little bit of excitement, nerves and thoughts of “dang, where did this year go?”
Reflecting on your year’s numbers leading into Q4 can drive a range of emotions. What I’ve found to be the culprit of all the business emotions is marketing (or a lack thereof).
Does any of this sound familiar?
- I thought I planned a smart strategy but never felt like I had the time to implement it;
- What I thought I should do didn’t work and now I feel like I’m starting at square one again;
- I can’t seem to keep up! Everything about digital marketing keeps changing!
If you’ve felt overwhelmed, confused or frustrated with the world of online marketing, you’re not alone.
So much is changing…
So much is staying the same…
So much is so confusing that the minute you try to wrap your head around how to stand out above the noise online, you’re met with a million other things to be doing and you never seem to be able to sit down and focus on your business.
But friend, I’m here to tell you that the phrase, “there’s no time like the present” has never rung more true.
A Quick Content Marketing Self-Audit
You see, as the year ends, it’s easy to get caught up in the game of making excuses. It’s equally easy to get caught up in the game of “what if’s.”
- What if you had followed your strategy?
- What if you had carved out time for your own business’s marketing?
- What if you had hired the help you needed to build your company?
The what if game won’t help you now but it could serve as fuel for your 2017 content marketing. Before it does, you need to have a healthy idea of where you are now and where you need to improve.
But first… why am I focused exclusively on content marketing for your 2017 goals?
It’s the only strategy I’ve seen work over time and not get punished when search engine algorithms change.
If you’re not sharing content, it’s going to be a heck of a lot harder for you to rank. And, it’ll be even harder for you to capture the attention you need to make the sale.
Content = Attention = Revenue
It’s a simple equation. Create the content. Attract attention. Raise the roof on your revenue stream.
Are you doing enough to make that happen? It depends. That’s where the content marketing self-audit comes in helpful.
Here are five questions to ask yourself. Before you give a knee jerk response, take the time to absorb them. There’s gold buried in each of your answers.
- Are you creating content or are you creating noise?
- Are you researching what others want to read or are you playing a guessing game when it comes to building out your editorial calendar?
- Are you predictable in your message or are you writing what you think others want to hear?
- Are you doing your part to share your work or are you relying on search engines to do the promotion for you?
- Are you nurturing your audience or are you expecting them to nurture your business?
The answers to these questions are telling.
In short, you’re either writing to help your customer with something valuable, or you’re writing to sell. If you’re doing the latter, you’re losing. You’re losing attention and you’re probably losing your mind trying to keep up with it all.
Share your truth. Find your fight. Let your voice be heard. Don’t hold back.
That’s my wish for you as you build out your 2017 content marketing strategy.
Need a little extra help? I have you covered right here.