Editor’s note: Thanks to Spela Miekuz of Databox for this guest post on Google Analytics metrics.
To generate more e-commerce sales, sellers need to get good at analyzing data and spotting trends in Google Analytics. Because it’s easy to focus on vanity metrics like pageviews or get stuck in analysis paralysis, we’re sharing five crucial metrics to look at to help you move the needle.
This one should be a no-brainer. “If I could provide only one tip for tracking your e-commerce performance in Google Analytics, it would be conversions,” says Nadia Duwaik of Cleure. “After all, conversions equal money earned, and at the end of the day, that is the main driving force of any e-commerce site. …
Happy Pride Month! 2020 marks the 50th anniversary of LGBTQ+ Pride traditions. To celebrate, we used PickFu to ask 50 heterosexuals, “Are there questions you’ve always wanted to ask someone who’s LGBTQ+ but were too afraid to ask?”
Many survey respondents said no, and one woman pointed out that it “isn’t up to LGBTQ+ people to educate straight people on this stuff. We have to do the work ourselves.”
While that’s certainly true, we want to foster an open dialogue. So let’s dig in.
The questions surfaced in the PickFu poll fell into these common themes:
Since the days of Father Knows Best, television has shaped our collective idea of what it means to be a dad. In celebration of Father’s Day, join us as we reminisce about our favorite leading men of the small screen.
Using PickFu, we asked 200 people, “If you could choose any TV dad to be your dad, who would you choose?”
Let’s take a look at their answers and over-analyze what they mean.
Over the past few weeks, our team has been inspired by the protests and community-led action taking place in all the areas where we live — including Los Angeles, San Francisco, Washington, D.C., and Nashville. We’ve been glued to our social media feeds, having difficult conversations, amplifying marginalized voices, and asking what more we can do.
Today, we’re committing $20,000 to forward the cause of equal justice and alternatives to policing.
We will grant 100 community organizations $200 in PickFu credit. This credit might be used to market-test fundraising letters and direct mail before they are printed and sent. Or perhaps it can be used to gauge reactions and hone the messaging on websites, emails, or ad campaigns before they launch. …
While the coronavirus has upended daily life for everyone, PickFu has always been a fully remote company. We hire and operate around the globe, relying on video meetings and online communication. Therefore, our day-to-day operations have not been impacted, and we do not anticipate any service interruptions.
Still, this is a harrowing time. The whole world is scrambling to adjust to a new abnormal. Some businesses are experiencing disruptions in their supply chain and shipping capacity. Others have lost all their foot traffic. The future is uncertain for so many.
To help ease the burden, PickFu is committing $20,000 to help businesses in need. …
Join PickFu in a live discussion about Ranked Choice Voting. This virtual town hall will take place on Facebook Live and YouTube Live on Wednesday, March 25, 2020, beginning at 11 AM Pacific Time.
With ranked-choice voting, voters have the option to rank candidates in order of choice.
When used to elect a single candidate like a mayor or a governor, RCV helps elect a candidate that better reflects the majority of voters.
When polls offer more than three options, PickFu users can choose a Ranked poll or a Head-to-Head poll. In a Ranked poll, respondents see all the options at once and rank them in order of their preference (first choice, second choice, third choice, etc). …
Join PickFu every third Thursday of the month for insider news, live discussion, and fun giveaways.
Use the form below to ask a question or enter to win a free poll that we’ll discuss at the next session.
Originally published at The PickFu Blog.
Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies.
Just like any venture, your e-commerce business needs to outline its policies from the get-go. Because of the technology and processes involved, however, running an online store will require even more policies than your average business.
When you’re in charge, you’re responsible for setting up all the necessary e-commerce policies for your online business. But what protocols do you need to establish yourself?
Though the full answer to this question will depend on a variety of factors — like your industry, headquarters location, and your offerings — there are certain policies that every online retail business should consider setting up. …
Happy New Year! It’s that time when many of us resolve to remake ourselves, even with that nagging feeling in the back of our minds that change will only last a short while.
But fear not! I’ve thought of nine resolutions for business owners that are both easy and worthwhile. These resolutions will lighten your load and make your workday just a little easier.
I set this as a goal for myself one New Year, and I can attest that my digital life is better since I’ve done it. …