I’m a London-based social media strategist, and social listening & audience mapping expert.

I work with clients to identify the ways social media can benefit their projects.

I translate data into insights and insights into strategies, allowing you to cut through the noise and deliver on your goals.

I’ve been a consultant for 15 years and during that time I have: authored the GDS Social Media Playbook, run social departments both agency and client-side, delivered social media masterclasses, and written strategy for award-winning creative projects.

These days I am mostly concerned with doing good work with smart people on interesting projects.

I write here primarily about social listening and how it can be used to inform a multitude of projects and disciplines.