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Kim Maurice
Kim Maurice

Kim Maurice

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From Misused mobile UX patterns by Zoltan Kollin

Complex and abstract features, however, should always be displayed with a proper text label. In such cases, icons are still useful as they can enhance the discoverability of the menu items and they can also add a nice touch and personality to your app.

From Design the Beginning by Julie Zhuo

These questions ought to be considered almost immediately after you have your initial North Star, and I can think of no better tactic to do so than the following: design the marketing page and design the new user experience.