Awesome time to be an actor. But shareholders…

Putting together the Forever Has Fallen business model revealed potential solutions for how companies such as Netflix could raise additional revenues from their customers, while delivering more value, to create loyal communities of fans. But before we get to the solution, here’s some brief context for the problem…

Streaming Video On Demand (SVOD) is locked in a titanic arms race, which has billions of dollar pouring in, all based on the same model; score as many monthly subscribers as possible, as fast as possible. To do that you need the most desirable content, but come in at a price that…


The film and entertainment industry (with the exception of pornography) has always been slow to change regarding business model, technology, distribution and format. In essence, the formula is still the same as it was when moving pictures were shown in public during the 1890s; cracking story + big star power, presented on a screen to an observing audience.

If you were to ‘invent’ blockbuster entertainment for today’s audience would you make it a screen only experience? You’ll always need a cracking story — it’s a must have since we sat around fires — and you need talent to engage an…


I have pulled the trigger on the Forever Has Fallen ICO, killing the public sale. We will be going completely private, working with sophisticated/accredited investors. My only regret is not being smart enough to do so earlier. I recommend that people who are serious about their business make the same call, but obviously my actions are reflective of the situation and context of our business. So let me start at the beginning and you can decide what is right for you…

Why the current ICO model is wrong — for us and maybe for you, too

  1. Public token sales are…


Perhaps by now a lot of the dumb money has been put into the ICO market and subsequently vanished? We are now seeing smarter money move in, thanks to institutional and sophisticated investors, which will force a change in ICO structures, marketing and expectations. I, for one, am overjoyed by these developments, because the pumpers and dumpers of this world represent terrible business practice. The ICO as a mechanism for creating new competitive companies delivering value is an exceptional one. However, true to form, human nature has led to the exploitation of something that is useful, because it is a…


Forever Has Fallen is an immersive experience-game using transmedia, based on a blockbuster story. The game is played across different media types, such as social media, email, websites, mobile and real world events in the form of fan driven scavenger hunts, escape rooms and meet-ups. The game play involves direct interaction with story characters, challenges, puzzles and other players sharing real-world experiences.

Blockchain gamification uses an immutable ledger for player status, achievements and ownership of in-game digital goods and collectables. Smart Contracts enable rewards for players who contribute, build and promote the game.


Let’s face it, not too many people grew up wanting to be a middleman designated to infuriate their fellow human beings at every opportunity between strict business hours. Yet we have a massive class of people who do just that. How did the bureaucrat get born? No one really knows for sure, but there is one thing that is becoming more certain, we know how they will be taken out. Hello, blockchain!

Pure market forces are conspiring to destroy a monopoly that governments have with citizens’ precious information and services — everything from what we own to what we owe…


Digital goods and collectables are taken to a new level with blockchain ledger

Is there something wrong with me? When I got into this blockchain stuff, the first thing that hit me was how perfect it would be for a game. Other people have worked out how to save whales, home the homeless and transform corrupt financial industries.

While I’m not on a crusade to save people from anything but boredom, I do believe that, ultimately, the Forever Has Fallen project just might lead to doing some good for humankind, which I’ll get to soon…

Blockchain and the microeconomies that it spawns enables gamification and cryptocurrency to be taken to a whole new…


When I saw the tweet from @CryptoCobain, I was shocked that in such a public forum, anyone would be so bold to literally copy a white paper. But one of the comments made to CryptoCobain’s tweet had my jaw hit the ground at warp speed… “I don’t care, I’m here to make money.”

Let history show, as listed on ICO Bench, DADI raked in $28,750,000 and SONM $42,000,000. Money was indeed made, which I’m not against. I too hope to raise a significant amount of money. But it’s about purpose and value.

I promise this article is not going to…


I am writing this at a furious pace because god only knows what will happen to bitcoin pricing by the time I’m done. I could perhaps buy a small city somewhere in Wales, or my holdings will be more worthless than the remastered works of Gloria Estefan and the Miami Sound Machine.

But let’s be clear, as far as funny money goes, bitcoin is becoming pretty serious for the world — a situation that will only increase as it goes more mainstream having helped the criminal underworld. You can see how a failed economy could suddenly switch over to bitcoin…


Get set for a new relationship with a different type of money.

You’re about to witness a historical moment. We are on the verge of society shifting to a different type of currency. Historically, we’ve seen the change from gold replacing barter, and paper money replacing gold, but now Bitcoin — along with other cryptocurrencies — are going to replace paper money.

With a flood of professional money going into Bitcoin to make the currency more legit, we also get an easy way to short it thanks to the futures market. So, is it a bubble ready to pop or is there plenty more steam? How many more dinner party investors will…

Kimon Lycos

Founder/CEO of Forever Has Fallen. Managing Director of Mihell & Lycos, an international advertising agency with a focus on inspiring movements.

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